Fusebox

Customers need access to their cash, and there’s only one way to help them get it—introducing the new Discover ATM locator. On an aggressive timeline, we were able to integrate a unique array of existing and emerging technologies to create an innovative and user-friendly locator: with JavaScript MV* frameworks, we were able to foster a single-page, app-like experience; using Google APIs, we included in-page street view, and turn-by-turn directions; and our responsive design approach, for both web and mobile, ensured optimum user reach. Additionally, we … more

When television’s “upfront season” rolled around this year, our friends at CNN once again asked Fusebox to develop a compelling suite of advertising materials. In the weeks before upfronts, CNN launches a targeted ad campaign in major media-buying cities—New York, Chicago, and San Francisco—to attract advertising dollars. Whether the ads are “out of home,” in print, or online, these campaigns have always balanced CNN’s trade-focused goals with accessibility to the general public. That balance was at the heart of our integrated strategy for CNN’s 2013 … more

Millions use online bill payment services monthly. That number is growing rapidly, and it’s important for Discover Bank to keep their existing, increasingly tech-savvy customers while attracting the maturing Generation Y. There is a wealth of research showing that customers who use online banking and bill payment are more loyal, and more likely to use other online services, making them more profitable. Fusebox worked closely with Discover Bank to develop their online bill payment strategy, including UX design, front-end engineering, and integration. By focusing on … more