Sometimes we’re called on to function as “digital doctors”, performing much-needed triage on broken websites—as with our collaboration with Deutsche Bank: DB Advisors. With an eye to search engine optimization, effective content strategy, and brand cohesion, we took a much-needed emergency look at their homepage. As with many of our clients, we began by “de-Flashing” the site, replacing tired code with rich HTML 5 video … more
Customers want to be taken care of—and on smart websites, this means guiding them through complicated tasks simply and easily. Good customer service goes a long way when it comes to building loyalty, and companies who practice this mantra will see success. Fusebox is helping DWS Investments create innovative ways for their investors to open accounts. Through newly designed interactive forms, customers are led through … more
Fusebox knew the “always on” buzz of social would be perfect for Discover’s new referral program. With their $25 Bonus Offer, customers could encourage friends to sign up for new accounts and receive a $25 cash bonus—and one for them, too! From emails to posts and status updates on Twitter and Facebook, Discover customers made it clear that it does pay to have friends. The … more
The Discover Mobile Banking Site provides a targeted destination for mobile traffic generated primarily via organic and paid search. While Fusebox designed the mobile banking site specifically for Discover Bank, the framework actually scales seamlessly across all Discover properties. The site was developed using a combination of Javascript and a set of core web services implemented via JSON. We used JSON because it’s lightweight and … more
Fusebox helped spread CNN’s value proposition by creating a 360 campaign that spoke to how the CNN brand exponentially increased its reach and influence through cross-channel exposure: TV, web, and social media. Placements targeted both media buyers and consumers, and ranged from banner ads to print ads in the New York Times to out-of-home placements, specifically telephone kiosks in cities across the US. Our integrated … more
A major financial institution tasked Fusebox with the design of an interactive touch-screen kiosk to showcase their expanding global presence and capabilities. We created a three-dimensional experience with the Away3D Flash engine, using a globe as the primary navigational element to illustrate the various currencies the firm trades in, where their financial experts are located across the world, and the firm’s international news. An array … more