Every month, 20 million consumers use online bank bill payment services and visit biller-direct websites—and that number continues to grow at a rapid pace. This points to one key takeaway for retailers: online bill pay services are essential for keeping their existing customers, who are increasingly computer and smartphone-savvy. Plus, it’s helpful in attracting new, younger customers, who hear the word, “check”… and think you … more
Early spring is a busy time for the entertainment industry—and especially for those preparing for the “upfront” season: when networks present. To attract advertising dollars, GSN needed their presentation to have a real wow-factor. Fusebox once again delivered this year, creating a fabulous interactive sales tool to showcase GSN’s current shows, plus unveil their new programming and development. And, to accommodate different presentation styles, we … more
In the wake of rough economic times, it seemed more apparent than ever to the team at Discover that a lack of financial education in classrooms was doing a disservice to our kids. In response, they created the Pathway to Financial Success website to equip students with the skills they need to succeed, thus preparing them for a brighter financial future. Fusebox was excited to … more
Sometimes we’re called on to function as “digital doctors”, performing much-needed triage on broken websites—as with our collaboration with Deutsche Bank: DB Advisors. With an eye to search engine optimization, effective content strategy, and brand cohesion, we took a much-needed emergency look at their homepage. As with many of our clients, we began by “de-Flashing” the site, replacing tired code with rich HTML 5 video … more
Customers want to be taken care of—and on smart websites, this means guiding them through complicated tasks simply and easily. Good customer service goes a long way when it comes to building loyalty, and companies who practice this mantra will see success. Fusebox is helping DWS Investments create innovative ways for their investors to open accounts. Through newly designed interactive forms, customers are led through … more
Fusebox knew the “always on” buzz of social would be perfect for Discover’s new referral program. With their $25 Bonus Offer, customers could encourage friends to sign up for new accounts and receive a $25 cash bonus—and one for them, too! From emails to posts and status updates on Twitter and Facebook, Discover customers made it clear that it does pay to have friends. The … more
The Discover Mobile Banking Site provides a targeted destination for mobile traffic generated primarily via organic and paid search. While Fusebox designed the mobile banking site specifically for Discover Bank, the framework actually scales seamlessly across all Discover properties. The site was developed using a combination of Javascript and a set of core web services implemented via JSON. We used JSON because it’s lightweight and … more
Fusebox helped spread CNN’s value proposition by creating a 360 campaign that spoke to how the CNN brand exponentially increased its reach and influence through cross-channel exposure: TV, web, and social media. Placements targeted both media buyers and consumers, and ranged from banner ads to print ads in the New York Times to out-of-home placements, specifically telephone kiosks in cities across the US. Our integrated … more
A major financial institution tasked Fusebox with the design of an interactive touch-screen kiosk to showcase their expanding global presence and capabilities. We created a three-dimensional experience with the Away3D Flash engine, using a globe as the primary navigational element to illustrate the various currencies the firm trades in, where their financial experts are located across the world, and the firm’s international news. An array … more