When television’s “upfront season” rolled around this year, our friends at CNN once again asked Fusebox to develop a compelling suite of advertising materials. In the weeks before upfronts, CNN launches a targeted ad campaign in major media-buying cities—New York, Chicago, and San Francisco—to attract advertising dollars. Whether the ads are “out of home,” in print, or online, these campaigns have always balanced CNN’s trade-focused goals with accessibility to the general public. That balance was at the heart of our integrated strategy for CNN’s 2013 … more
With spring comes flowers, sunshine…and upfronts, when TV networks make their annual push to sell advertising space. To accomplish their goals, GSN continues to work with Fusebox each year to design their powerful, dynamic presentations with lots of wow factor. And because no two people are alike, flexible navigation is built-in to accommodate different presentation styles. Now GSN presenters have a valuable tool to help them showcase their programming to potential ad buyers. How effective has it been? Survey says?!
Time Warner Cable, a longtime partner of Fusebox, approached us to collaborate on a WiFi map of the New York City area for TWCNYC.com. Fusebox developed the map using Google and KML markup language to show customers exactly where the WiFi access points are located. They can select an area via dropdown or zip code entry, and have the option of map, satellite or terrain views, zoom, and more. This highly interactive map ensures that the TWC customer or potential customer can discover the level … more