Fusebox

The 2010-2011 NBA season brought a fever pitch of excitement to fans—and ESPN was looking for an opportunity to capitalize on the buzz. Fusebox developed a slam-dunk marketing campaign to make it happen: targeted emails, and a special NBA section within ESPNCMS.com. This section delivers talent-read video of up-to-the-minute NBA news and views, and iOS-friendly videos that fans can enjoy on their iPads and iPhones. Fans won’t miss a minute of the drama of the always-unpredictable NBA season, which no one delivers like ESPN—with top talent, and 24/7 blanket coverage.