Money Market Campaign
Discover Bank
Discover’s key goal was to showcase their Money Market rate—a whopping four times the National Average! The banner campaign features the integration of our live rates service for Discover displaying the National Average compared with the Discover Money Market rate—proving at a glance their claim on the top spot. With Media placement on all the top financial websites the campaign drove traffic to a dynamic landing page featuring an interactive calculator, enabling users to learn just exactly how much more they could be earning with Discover—because, when it comes to money, showing is always better than telling.
Discover Financial Service has partnered with Fusebox on a wide range of digital initiatives. We collaborate closely with each of their key business units—including Discover Bank, Discover Student Loans, and Discover Home Loans and their partners—on strategic planning, and creative projects and technology implementations.
We apply effective program management principles—working as an extension of the Discover team—to create short and long-term project roadmaps that meet the right requirements, at the right times. Together, we have developed a number of valuable initiatives and powerful service offerings that continue to provide significant return on investment: projects like the SaaS Interest Rate Manager, which allows the entire Discover group to manage their interest rates with a live service, in addition to website design, mobile websites, email management and deployment integration, online marketing campaigns, application development, and social media strategies.
We take a 360-degree approach in everything we do. It's the way we like to work—and the way we work best.