Refer-a-Friend Campaign
Discover Bank
Fusebox knew the “always on” buzz of social would be perfect for Discover’s new referral program. With their $25 Bonus Offer, customers could encourage friends to sign up for new accounts and receive a $25 cash bonus—and one for them, too! From emails to posts and status updates on Twitter and Facebook, Discover customers made it clear that it does pay to have friends. The campaign was such a success that it’s back by popular demand!
Discover Financial Service has partnered with Fusebox on a wide range of digital initiatives. We collaborate closely with each of their key business units—including Discover Bank, Discover Student Loans, and Discover Home Loans and their partners—on strategic planning, and creative projects and technology implementations.
We apply effective program management principles—working as an extension of the Discover team—to create short and long-term project roadmaps that meet the right requirements, at the right times. Together, we have developed a number of valuable initiatives and powerful service offerings that continue to provide significant return on investment: projects like the SaaS Interest Rate Manager, which allows the entire Discover group to manage their interest rates with a live service, in addition to website design, mobile websites, email management and deployment integration, online marketing campaigns, application development, and social media strategies.
We take a 360-degree approach in everything we do. It's the way we like to work—and the way we work best.