Fusebox

ESPN Showcase is a Drupal-based, password-protected trade site targeted at media professionals, featuring an extensive library (over 3,000 pieces) of ESPN.com homepage creative advertising executions, from 2009 to 2011. ESPN’s goal in launching the project was to provide advertisers with the ability to run their ads alongside ESPN content (and in some cases to become part of their content). The Showcase demonstrated the range of advertising opportunities available: from standard IAB units, to Overlays, Wallpaper, Video and Premium executions. Because this innovative site uses videos of the homepages, the entire creative can be clearly displayed. In addition, Showcase even features a faceted search technology, so users can filter ads by category, date, type, and rich media vendor. Information can also be sorted by advertiser.