Discover Launches Mobile Banking Site

The Discover Mobile Banking Site provides a targeted destination for mobile traffic generated primarily via organic and paid search. While Fusebox designed the mobile banking site specifically for Discover Bank, the framework actually scales seamlessly across all Discover properties.

The Discover mobile banking site was developed using a combination of Javascript and a set of core web services implemented via JSON. JSON was the first choice for a couple of key reasons:

  • It’s more readily parse-able by Javascript.
  • It’s lightweight.
  • We’ve been able to implement the ‘P’ specification and can therefore call services without a proxy. (The utility of this in certain environments shouldn’t be underestimated!).

The Discover mobile banking site communicates with the RESTful Discover Interest Rate Service to support real-time interest rate feeds. Further integration with the Discover email system enables asynchronous messaging directly to customers who might prefer to review additional information on their time, or open an account later.

The Discover mobile banking site was designed and optimized for smartphones—more specifically, the iPhone, Android and Blackberry platforms. All other mobile device traffic is redirected to an older style feature phone user interface, reminiscent of 1995. And as always, the Fusebox team worked closely with the Discover Bank team on all aspects of the mobile project, from studying best practices and emerging standards, to a careful analysis of mobile traffic across the Discover properties (it’s been doubling every quarter!), through to the web server rewrite strategy that implements business rules around mobile detection and redirection at the request header level.

The Discover mobile banking site launched on-time, and was a huge success—all thanks to great teamwork and collaboration by everyone involved.

And if you’re looking for a great Savings Account that is over 5X the National Average1, the Discover Mobile Banking Site is your best place to get started!

1 The APY for the Online Savings Account as of May 31, 2011 is more than 5 times the national average APY for interest-bearing savings accounts with balances of $500 as reported by Informa Research Services, Inc as of May 31, 2011. Although the information provided by Informa Research Services has been obtained from the various institutions, the accuracy cannot be guaranteed. Rates are subject to change at any time.

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