Deutsche Bank

DWS Investments

Customers want to be taken care of—and on smart websites, this means guiding them through complicated tasks simply and easily. Good customer service goes a long way when it comes to building loyalty, and companies who practice this mantra will see success. Fusebox is helping DWS Investments create innovative ways for their investors to open accounts. Through newly designed interactive forms, customers are led through the application process smoothly, and prompted as needed with error handling. The result: an increased rate of successful completion, and an impressive increase in the efficiency of their account opening process.