Great to see our work in the field.
Fusebox and More Art are pleased to announce the launch of More Art’s new iPad and mobile device compatible Web site. A New York-based nonprofit organization, More Art is dedicated to forging links between contemporary art, artists, and the community at large.
A member of More Art’s executive board, Fusebox Partner and Executive Creative Director Laura Michaels has helped facilitate a close and productive working relationship between the two organizations. The Web site redesign is a natural extension of the collaboration between More Art and Fusebox.
More Art owes so much to the talent of Laura Michaels and her creative team at Fusebox for the exciting makeover they’ve given our Web site. Previously cumbersome and difficult to navigate, the new site presents our achievements and mission in a fresh, user-friendly light. Laura and her team have a natural feel for design and the innate ability to understand their clients’ needs and goals. “Visually-riveting, forward-thinking, sophisticated and cool” – that’s how we describe the new site Fusebox has designed for More Art. – Michaela Martegani, More Art Founder & Director
To ensure that the art serves as the focal point of the site, Fusebox’s design team created a contemporary, minimalist look and feel. The new site structure addresses More Art’s three main audiences – artists, supporters, and organization members. Through the use of social media applications, including a blog and both Facebook and Twitter integration, the site also looks to establish stronger connections with a broader audience.
E-commerce functionality has been incorporated to enable More Art to receive online donations and allow users to purchase “Multiples” – limited edition art objects created by renowned artists for the exclusive benefit of More Art. Fusebox’s development team opted to implement the site in WordPress to allow More Art’s small staff to quickly and efficiently update site content.
The site adheres to HTML 5 standards to eliminate the need for proprietary plugins and to facilitate the viewing of all site content, including animations, on iPad and mobile devices.
Tuesday night, my loft served as the venue for a small, private dinner party to benefit More Art, a not-for-profit organization that connects groundbreaking artists with local communities by bringing dynamic works to the public. Hosted by artist Marina Abramovic, whose highly anticipated retrospective at MOMA opens 3/14—a must see, the event was the first in a series of private fundraisers that reflect More ART’s desire to create intimate art experiences as a means of promoting creative efforts.
Guests (who consisted of curators, collectors, writers and artists) were asked to wear white lab coats and feasted on a sumptuous menu of food (pork, specifically, and fish for the vegetarians) and wines prepared by Chef and Artist Keil Borrman who is pictured in the painting behind the cutting board in a pretty compromising position (LOL). The painting served as the menu and Keil would appear as each course was served to talk about energy transformation as it related to each course, which was the theme for the evening.
Before dessert, Marina had us drink 24 carat gold water from beautiful glassware and meditate for 3 minutes, which was a wonderful experience.
Everyone received a special, pre-edition copy of Marina Abramovic’s Energy Blanket. Made in collaboration with More Art, the Energy Blanket is a unique art object that depicts the artist’s body and energy lines, and contains magnets carefully situated to improve circulation. It is designed to instill a profound feeling of wellness, and judging from how well I slept last night, it succeeds in doing just that. It will be available for sale at the MOMA next month.
2010 promises to be an exciting year for More ART. Upcoming projects include collaborations by Kimsooja with the Hudson Guild Senior Center, Paul Pfeiffer with Liberty HS, Andrea Galvani with NYC welders, and Joan Jonas with Clinton MS. Plus, the new moreart.org web site will be launching in the next few weeks – as I write this, the designers and developers at Fusebox are hard at work on its redesign!