In 2003, Miletus Trading was a start-up broker/dealer firm created to provide sophisticated trading algorithms to select hedge funds. As the firm attempted to enter a crowded marketplace, Miletus knew it needed to create a brand identity and a competitive edge with its product offering. Fusebox knew that the right solution was an integrated cross-platform strategy.

A holistic approach to marketing
So, our strategists went to work to carve a unique story for the brand, while our creatives developed a compelling way tell it. And we got the word out through every facet of the company’s marketing, including a Web site, brochures, sell sheets, advertising, Fusespots (15-30 second online commercials created in flash) and trade show materials.

An innovative Web application
But that’s not all. From the ground up, Fusebox designed and implemented a leading edge trading platform. One which moved Miletus from a command line, text-based unix execution interface to a fully Web-enabled trading platform, comprised of rich GUI interfaces and advanced visualization techniques.

It was just the competitive product and brand positioning that Miletus needed to gain the edge over its competitors. And, in less than a year, Miletus went from a little known company to one with an industry leading trading platform – and a universally recognized brand. In fact, Liquidnet, the top institutional brokerage firm for global trading acquired Miletus in April, 2007.