In 2007, MTV turned to Fusebox for a fresh way to let advertisers know about a marketing opportunity that was too big to be missed. It was the ad space on MTV 44½'s massive HD video screen and static billboards, which reach beyond the millions who pass through Times Square to an on-air audience of up to 67 million viewers.

Integrated campaign turns up the volume
Not only was being a part of something this big exciting, it was an ideal challenge for Fusebox’s integrated capabilities. And in the end, we got the word out with a solid, interwoven Web strategy that included the overall branding, custom video integration and supporting ad campaign.

Making a big idea even bigger
The launch was a huge hit for MTV 44 ½. But for Fusebox, the biggest measure of success is repeat client business. So we’re thrilled to report that MTV has turned to us once again. Stay tuned to see what develops.